SKULT by Shahid Kapoor



The latest buzzword in fashion is “athleisure” and the trend is definitely here to stay. This trend is one you can take from gym to work and in style. Its comfy its versatile and you surely wanna be seen in it.


Skult is about freestyling, it’s something well all do in some way in life. It’s about being yourself & feeling free. It’s all about function, movement & free spirit.


New Clear Ideas created the Logo Design for the brand and also conceptualized the entire event for the Official Brand launch, this took place on the streets off Carter Road where a metal container was hoisted in the air for about 24 hours creating a buzz and engaging crowds around the area. The container when lowered was actually a pop up store showcasing the Skult clothing line to the public.